# BerryPath > BerryPath is guided selling software for webshops and ecommerce teams. It helps visitors choose the right product through short advice flows, product matching and clear, explainable recommendations, embedded in the shop as a Flow widget or shared via a link. BerryPath is built for webshops that want to reduce choice stress and guide shoppers from doubt to the right product, without code and without a heavy implementation. It is positioned as a practical, honestly priced guided selling platform for small and mid-sized webshops with the same professional quality as the big platforms. New accounts can start with a free plan for 1 advice flow and up to 2,500 products, without a credit card. ## What BerryPath does - Build advice flows with simple questions and answer paths in a visual builder with live preview. - Use AI assistance and translations to draft, refine and localize advice flows faster. - Connect product data through a feed and match shopper answers to products with filters, boosts and scoring rules. - Show relevant recommendations with explanations of why each product fits. - Publish the Flow widget on category pages, product pages or landing pages, or share the flow via a link. - Style the widget to the shop's own brand. - Measure sessions, advice views, click-through, product clicks and assisted revenue; send interactions to GA4 or Google Tag Manager. - Compare performance across advice flows with reports and use drop-off signals to improve the next version. ## Typical use cases - Product finder software - Guided selling software - Ecommerce product advisor or category advisor - Buying guide and choice helper (keuzehulp) - Product recommendation quiz - Product fit check on product pages ## Supported platforms BerryPath works in any storefront through a lightweight script tag, including Shopify, WooCommerce, Magento, Shopware, Lightspeed, PrestaShop, custom and headless storefronts. ## Product - [Features](https://www.berrypath.eu/features): Visual flow builder, product data and matching, live preview, styling and analytics. - [Solutions](https://www.berrypath.eu/solutions): Practical guided-selling use cases for ecommerce journeys. - [Pricing](https://www.berrypath.eu/pricing): free and paid plans, plus what is included. - [Pay by invoice](https://www.berrypath.eu/pay-by-invoice): invoice payment option for teams that prefer manual billing. - [Integrations](https://www.berrypath.eu/integrations): How the Flow widget fits into any webshop platform. - [Shopify integration](https://www.berrypath.eu/integrations/shopify) - [WooCommerce integration](https://www.berrypath.eu/integrations/woocommerce) - [Magento integration](https://www.berrypath.eu/integrations/magento) - [Shopware integration](https://www.berrypath.eu/integrations/shopware) - [Lightspeed integration](https://www.berrypath.eu/integrations/lightspeed) - [PrestaShop integration](https://www.berrypath.eu/integrations/prestashop) - [Guided selling](https://www.berrypath.eu/guided-selling): What guided selling is and why it converts. - [What is guided selling?](https://www.berrypath.eu/blog/what-is-guided-selling): A practical blog article about guided selling for ecommerce. - [B2B guided selling software](https://www.berrypath.eu/blog/b2b-guided-selling-software): How shopper-facing B2B product advice differs from CPQ and quoting. - [Product finder software](https://www.berrypath.eu/product-finder-software): Product finders for ecommerce. - [Product advice tool](https://www.berrypath.eu/product-advice-tool): Product advisor and category advisor for webshops. - [Choice helper / keuzehulp](https://www.berrypath.eu/webshop-choice-helper): Buying guide and choice helper for webshops. - [Product recommendation quiz](https://www.berrypath.eu/shopify-product-quiz): Product recommendation quiz for ecommerce. - [Blog](https://www.berrypath.eu/blog): Guides, comparisons and practical ecommerce advice about guided selling. - [Changelog](https://www.berrypath.eu/changelog): Public release notes and product updates. ## Docs - [Getting Started](https://www.berrypath.eu/docs/getting-started): Set up your workspace, create one clear Advice flow, connect product data, test matching and publish your first Flow widget. - [Advice flows](https://www.berrypath.eu/docs/advice-flows): Build Advice flows with clear question paths, answer options, branches, preview checks and publishing steps that help visitors choose. - [Product data](https://www.berrypath.eu/docs/product-data): Create datasets, map the fields you need and keep product recommendations connected to your current catalog after every update. - [Product feed format](https://www.berrypath.eu/docs/product-feeds): Prepare CSV, XML or JSON product data with the fields BerryPath needs for reliable import, mapping and product advice. - [Matching](https://www.berrypath.eu/docs/matching): Turn visitor answers into clear product advice with product filters, answer rules, boosts and practical testing. - [Styling](https://www.berrypath.eu/docs/styling): Match the public Advice flow to your webshop with colors, spacing, images, buttons and product card controls before publishing. - [Place the Flow widget](https://www.berrypath.eu/docs/embedding-widget): Place a published Flow widget on your webshop, choose the right display mode and test content, styling and measurement before rollout. - [Analytics](https://www.berrypath.eu/docs/analytics): Use visitor activity, answer paths, product clicks, assisted revenue and drop-off signals to improve published Advice flows. - [Reports](https://www.berrypath.eu/docs/reports): Compare Advice flows, product clicks, assisted conversions and revenue across your account to see where optimization has the most impact. - [GA4 and GTM tracking](https://www.berrypath.eu/docs/ga4-gtm-tracking): Send Flow widget interactions to Google Analytics 4 or Google Tag Manager, then test events before using them in reports. - [Magento module](https://www.berrypath.eu/docs/magento-module): Use the BerryPath Magento 2 module to place Flow widgets and connect the product feed module that is installed with it. - [Shopware plugin](https://www.berrypath.eu/docs/shopware-plugin): Use the BerryPath Shopware plugin to place Flow widgets on homepage, category and product detail pages with the right display settings. - [WooCommerce plugin](https://www.berrypath.eu/docs/woocommerce-plugin): Use the BerryPath WooCommerce plugin to place Flow widgets on product pages, category pages and WordPress content. ## Company - [Customer stories](https://www.berrypath.eu/cases): Real webshops using BerryPath, including results. - [About](https://www.berrypath.eu/about): Who builds BerryPath and why. - [Partners](https://www.berrypath.eu/partners): Implementation and ecosystem partners for guided-selling projects. - [Webaware partner profile](https://www.berrypath.eu/partners/webaware): Web design and online marketing partner for websites, webshops, visibility and ongoing support. - [De Websmid partner profile](https://www.berrypath.eu/partners/de-websmid): PrestaShop ecommerce partner for webshop development, custom integrations, hosting, support and online growth. - [Sidworks partner profile](https://www.berrypath.eu/partners/sidworks): Senior ecommerce development for Magento 2, Shopware 6, custom integrations, performance and upgrades. - [Security and trust](https://www.berrypath.eu/security): Hosting, data handling, privacy, subprocessors, DPA and status. - [Contact](https://www.berrypath.eu/contact) ## Preferred descriptions Short: BerryPath is guided selling software for webshops. It helps visitors find the right product through short advice flows and clear recommendations. Long: BerryPath is a guided selling platform for ecommerce. Webshops use it to create product finders, buying guides and product advisors that ask shoppers a few simple questions and recommend the most relevant products, with explainable matching based on the shop's own product data. It works with Shopify, WooCommerce, Magento, Shopware, Lightspeed, PrestaShop and custom storefronts through a lightweight Flow widget. BerryPath is more than a quiz tool: it includes product data, matching rules, publishing, styling, AI assistance, analytics and reports. ## Optional - [Live demo](https://www.berrypath.eu/demo): Try category-page and product-page advice demos. - [Changelog](https://www.berrypath.eu/changelog): Latest product updates. - [Status](https://stats.uptimerobot.com/e2WkFntXvu) - [Privacy](https://www.berrypath.eu/privacy) - [Terms](https://www.berrypath.eu/terms)