Clarity first
Every flow, screen and email should make the next step obvious. If something feels complicated, we keep working on it until it does not.
Who's behind BerryPath.
We help webshops give every visitor the kind of advice you would get in a good store.
How did it start?
Hi, I am Jelle Siderius. For more than thirteen years I have been building webshops and web applications as a full-stack ecommerce developer, working on Magento and Shopware shops through my company Sidworks.
In all those years I kept seeing the same thing: visitors who leave not because the product is wrong, but because choosing feels hard. The questions a good seller would ask in store simply never get asked online. So I built BerryPath: a friendly advice flow that asks them for you.
Today BerryPath helps webshops guide every visitor to a confident choice, the way a good store assistant would.
What we believe.
Good advice is calm, honest and personal. It asks a few clear questions, listens and then recommends what truly fits, even when that is the simpler option.
That is the experience BerryPath brings to your webshop. No pushy popups, just helpful guidance in your own brand style.
And we believe good advice should be within reach of every webshop. That is why BerryPath combines an honest, affordable price with the same professional quality you would expect from the big platforms.
How we work.
Three principles that shape every decision we make.
Partners, not vendors
We build closely with the webshops that use BerryPath every day. Real feedback from real shops decides what we improve next.
Craft in the details
Fast loading, accessible widgets and styling that respects your brand. The small things are the product.
In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
Read the Carclean case
Curious to meet.
Questions about BerryPath, or want to see what guided selling could do for your shop? We are happy to think along.