Product advice built for ecommerce teams.

Most shoppers leave when there's too much to choose from. Ask a few smart questions and guide each one to the product that truly fits.

Start for free Try the demo

Trusted by ecommerce teams

Start for free · 1 advice flow and 2,500 products

Rather click around yourself?

Integrates with your platform

Magento Shopware Shopify WooCommerce Lightspeed PrestaShop

View all integrations

More sales. Happier customers.

Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.

30%+ Potential conversion lift

25%+ Higher average order value

70% Better product discovery

Loved by ecommerce teams.

Reviews from teams running guided selling with BerryPath.

Perfectly rated with 5/5

Intuitive and flexible

Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!

Remco Duijzers Scolio

A huge upgrade

We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving. Show more Show less

Barro De Reus Carclean

More sales, fewer returns

I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.

Alex Siderius Webaware

In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.

51% click-through to recommended products +25.7% higher order value on advised orders

Barro de Reus Carclean.com

One guided selling workspace.

Build guided selling flows, connect product data, score matches and measure results from one place.

Visual flow builder

Build questions, routes and answer logic in the visual editor, then publish the finished advice flow as a widget.

QUESTION What's the spot?

Garden Balcony Indoor

QUESTION Product type?

Compact Large

QUESTION Care level?

Easy Advanced

Smart matching

Use filters, answer rules and boosts to rank products from the connected dataset.

96%

88%

74%

Product data

Import CSV, XML or JSON feeds, map fields and use catalog values as answers.

Feed URL Check

Field mapping Check

Products Check

Conversion analytics

Track views, starts, completions, drop-offs, product clicks and assisted conversions.

Completed flows +28.4%

Three steps between hesitation and a successful checkout.

No dev team, no tracking battle, no Figma ping-pong.

Connect & build Connect your product data and build the guided selling flow that leads visitors to the right product.

Publish on your webshop Place one script snippet on Shopify, WooCommerce, Shopware, Magento, Lightspeed, PrestaShop or any custom platform.

Improve with insights Use answers, results and analytics to refine questions and improve guided selling over time.

Questions about guided selling.

The short answers ecommerce teams ask before they start. Need more detail? We're happy to help.

Talk to us

What is guided selling software?

Guided selling software helps online shoppers choose the right product through a short series of questions. Instead of scrolling filters and spec sheets, visitors answer simple questions and BerryPath matches their answers to your product data, then recommends the products that fit best.

Do I need a developer to set it up?

No. You build advice flows in a visual editor, connect your product feed and publish a Flow widget with a single script snippet. Most teams launch their first product finder in an afternoon without writing code.

Which ecommerce platforms does BerryPath work with?

BerryPath runs on any platform that lets you add a script tag, including Shopify, WooCommerce, Shopware, Magento, Lightspeed and PrestaShop, as well as custom stores. You keep your existing shop and add guided selling on top.

How does BerryPath match products to shoppers?

You import your catalog as CSV, XML or JSON, map the fields you want to use, and set rules, filters and boosts. Each answer in the flow trims and ranks the catalog, so the most relevant products surface with a clear, explainable match score.

Will guided selling actually increase conversion?

Guided selling reduces hesitation by helping unsure visitors decide. Ecommerce teams using BerryPath report higher conversion and order value, and the built-in analytics show exactly which questions and answers drive sales so you can keep improving.

Can I try BerryPath before paying?

Yes. You can try a live product finder demo right away, and start for free with 1 advice flow and 2,500 products. No credit card is needed to explore the builder.

Build your first flow in minutes.