Category pages with many options
Guide visitors through a broad category before they start comparing product cards one by one.
Choice helper software for webshops
Help visitors choose with confidence on category pages, product pages and campaigns through a short path that connects questions, product data, matching and product advice.
Start for free ยท 1 advice flow and 2,500 products
Guided selling in your shop
Flow builder
AI Flow Assistant
Data & matching
Styling & branding
Rather click around yourself?
Integrates with your platform
View all integrations
More sales. Happier customers.
Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.
30%+
Potential conversion lift
20%+
Higher average order value
70%
Better product discovery
Quick answer
What is choice helper software for webshops?
Choice helper software turns product knowledge into a guided path inside your webshop. Visitors answer a few questions, the advice flow matches those answers to product data and advice rules, and the result helps them choose on category pages, product pages or campaigns with more confidence than filters or comparison tables alone.
New: what is a choice helper for webshops? Read the practical explanation of questions, product data, matching and where a choice helper adds value. Read the guide
Category page or product page: where should you start?
A choice helper works best around one clear buying decision. Start where visitors compare too many similar options, hesitate directly on a product page or repeatedly ask your team the same question.
Product page checks for hesitation
Confirm whether a product detail page fits the visitor's situation, or calmly point to a better match.
Bundles and sets
Use answers about use case, budget and preference to recommend a practical combination.
Campaign pages
Make seasonal, paid or email traffic more useful by sending visitors into a focused advice path.
Choice helper formats for ecommerce teams
Category choice helpers
Help visitors narrow broad categories before browsing product cards.
Product page choice helpers
Confirm on the product page whether the viewed product fits, or show a better alternative.
Bundle advice
Suggest a product combination based on use case, budget or preferences.
Loved by ecommerce teams.
Reviews from teams running guided selling with BerryPath.
Perfectly rated with 5/5
Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!
I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.
One widget, every storefront.
BerryPath does not need a heavy platform migration or iframe embed. Add the Flow widget with a lightweight JavaScript snippet, theme block, plugin or tag manager setup and keep your existing checkout.
Magento
Magento 2 module
Use the plug and play Magento module to place Flow widgets on category pages, product pages and CMS content.
Shopware
Shopware 6 plugin
Use the Shopware plugin to place Flow widgets on homepage, category and product detail pages.
Shopify
Theme block or script
Place the Flow widget in a theme section, product page or campaign page and guide shoppers before they hesitate.
WooCommerce
WooCommerce plugin
Use the WooCommerce plugin to add Flow widgets to product pages, product categories and WordPress content.
Lightspeed
Theme or script
Place the Flow widget in your Lightspeed storefront and guide shoppers from category pages, product pages or advice content.
PrestaShop
Theme or script
Place the Flow widget in your PrestaShop storefront and guide shoppers from categories, product pages or CMS advice content.
Create a choice helper for your webshop
Is a choice helper the same as search?
No. Search works when visitors know what to type. A choice helper guides visitors who are still deciding.
Can we add it to one page first?
Yes. Start with one high-impact page and expand after you see how shoppers use it.
Does it replace product filters?
No. It sits before or beside filters and helps shoppers understand what matters before they compare.