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How Carclean.com achieves 33.5% higher order value with 18 advice flows. Read the story
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Choice helper
software for webshops

Ask the questions you would ask in a shop. Help visitors choose from your products, right inside your own storefront.

Start for free Try the demo
Trusted by ecommerce teams
Start for free · 1 advice flow and 2,500 products
Rather click around yourself?

They know what they need.
Not which product fits.

What is choice helper software for webshops?

Choice helper software asks visitors a few focused questions and matches their answers to your products. They get a relevant shortlist, even when they don't yet know which specifications matter.

  1. Pick the decision

    Define the choice shoppers struggle with: model, size, bundle, material, plan or product type.

  2. Ask in plain language

    Replace jargon with questions that match how customers actually describe their needs.

  3. Show the best fit

    Recommend products, explain why they fit and keep useful alternatives nearby.

A houseplant in a quiet corner of a living room

“Which plant suits a room with little daylight?”

Start with your customer's situation.

This demo asks about the room, the light and plant care. Try it and see how your answers change the recommendations.

In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51% click-through to recommended products +33.5% higher order value on advised orders
Barro de Reus from Carclean.com. Barro de Reus Carclean.com

Start small. Learn
from real visitors.

Pick one category your customers often ask about. Turn your product knowledge into a few good questions. Everything else can wait.

Visual builder example with questions about use, tablet model and mounting
Your questions and routes, together in the BerryPath builder.

What do you need to start?

Your products Start with the products you want to recommend.

Use a feed or upload with stable product IDs, titles and product links. Add images, prices and the attributes your questions depend on, such as use case, fit or compatibility. Missing attributes cannot support reliable advice.

Prepare your product data
Your advice rules You decide what fits and what doesn't.

Connect each answer to a product attribute. Requirements exclude unsuitable products; preferences influence the ranking. Leave a no-preference answer neutral, and test both common choices and combinations with no suitable product.

An example from the guide: “In the forest” matches terrain = forest. “Waterproof is required” then excludes the non-waterproof shoe. A preference for a wide fit changes the ranking, not that requirement.

Connect answers to product attributes
A place in your shop On your own page, in your own style.

Choose a category page for a broad selection or a product page for a fit check. Use the integration for your platform or the embed code, then check the experience on mobile. Your webshop keeps its checkout.

Place the Flow widget
See what works Follow answers, recommendations and product clicks.

Follow starts, advice views and product clicks. Orders appear only when conversion measurement is connected. Compare similar periods and keep assisted revenue separate from a proven increase in sales.

Understand usage and results
Read the guide

Anything else
on your mind?

Not sure if this fits your product range? Share your webshop and we'll think it through with you.

Jelle Siderius Jelle Siderius Ask your question
Is a choice helper the same as search?
No. Search works when visitors know what to type. A choice helper guides visitors who are still deciding.
Can we add it to one page first?
Yes. Start with one high-impact page and expand after you see how shoppers use it.
Does it replace product filters?
No. It sits before or beside filters and helps shoppers understand what matters before they compare.
Can we keep requirements separate from preferences?
Yes. Exact-match rules exclude unsuitable products, while matching rules and boosts influence their order. A no-preference answer can stay neutral. Test the result for different combinations.
Which product data do we need first?
Start with one category: product IDs, titles and links, plus images, prices and the attributes needed to answer your customers' questions. You can use a feed or upload and follow the worked matching example.

Create a choice helper for
your webshop in minutes.

Start for free Try the demo

Start with one decision that now creates hesitation and make it easier to finish.

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