Guided selling software for ecommerce
Help shoppers move from doubt to the right product with short advice flows, product matching, analytics and clear recommendations.
Start for free · 1 advice flow and 2,500 products
Guided selling in your shop
Flow Builder
AI Flow Builder
Matching
Styling & Branding
Rather click around yourself?
Integrates with your platform
View all integrations
More sales. Happier customers.
Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.
30%+
Potential conversion lift
25%+
Higher average order value
70%
Better product discovery
Quick answer
What is guided selling software for ecommerce?
Guided selling software helps ecommerce shoppers choose by asking a few relevant questions, matching their answers to product data and showing a short list with clear reasoning. It works on category pages, product pages and campaigns where filters alone do not explain which product best fits the shopper's situation.
Selling to business buyers? Learn where B2B ecommerce product advice ends and CPQ, pricing and quoting begin. Read the B2B guided selling guide
When shoppers hesitate, they leave
Large catalogs, technical products and close alternatives make decisions harder. Guided selling gives every visitor a clear next step and shows your team where the buying journey still creates friction.
How guided selling works in BerryPath
What ecommerce teams use it for
Category advisors
Help shoppers narrow broad product groups before they compare options.
Buying guides
Turn expert advice, cases and buying guides into an interactive path that ends with a product recommendation.
Product checks
Confirm whether a viewed product fits or suggest a better match.
Loved by ecommerce teams.
Reviews from teams running guided selling with BerryPath.
Perfectly rated with 5/5
Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!
I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.
One widget, every storefront.
BerryPath does not need a heavy platform migration or iframe embed. Add the Flow widget with a lightweight JavaScript snippet, theme block, plugin or tag manager setup and keep your existing checkout.
Magento
Magento 2 module
Use the plug and play Magento module to place Flow widgets on category pages, product pages and CMS content.
Shopware
Shopware 6 plugin
Use the Shopware plugin to place Flow widgets on homepage, category and product detail pages.
Shopify
Theme block or script
Place the Flow widget in a theme section, product page or campaign page and guide shoppers before they hesitate.
WooCommerce
WooCommerce plugin
Use the WooCommerce plugin to add Flow widgets to product pages, product categories and WordPress content.
Lightspeed
Theme or script
Place the Flow widget in your Lightspeed storefront and guide shoppers from category pages, product pages or advice content.
PrestaShop
Theme or script
Place the Flow widget in your PrestaShop storefront and guide shoppers from categories, product pages or CMS advice content.
Build your first guided selling flow
Is guided selling the same as a quiz?
A quiz can be part of it, but serious guided selling also includes product data, matching rules, publishing, styling and analytics.
Do we need a developer?
You can build and edit flows in BerryPath. The webshop usually only needs a lightweight widget placement.
Which stores can use it?
Shopify, Magento, WooCommerce, Shopware and custom storefronts can all use the Flow widget.