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How Carclean.com achieves 33.5% higher order value with 18 advice flows. Read the story
BerryPath
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Guided selling
for ecommerce

Turn your product knowledge into a short conversation. Ask a few useful questions and help your customer find a product that fits.

Start for free Try the demo
Trusted by ecommerce teams
Start for free · 1 advice flow and 2,500 products
Rather click around yourself?

They know what they need.
Not which product fits.

What is guided selling software for ecommerce?

Guided selling helps webshop visitors choose through questions about their needs and preferences. You match the answers to your product data and show relevant recommendations. Shoppers don't have to know the technical specifications themselves.

  1. Ask the right questions

    Build short advice flows around needs, preferences and constraints.

  2. Match answers to products

    Use product data and scoring rules to rank the most relevant results.

  3. Publish and improve

    Embed the Flow widget, track where visitors drop off and refine the flow over time.

A houseplant in a quiet corner of a living room

“Which plant suits a room with little daylight?”

Start with your customer's situation.

This demo asks about the room, the light and plant care. Try it and see how your answers change the recommendations.

In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51% click-through to recommended products +33.5% higher order value on advised orders
Barro de Reus from Carclean.com. Barro de Reus Carclean.com

Start small. Learn
from real visitors.

Pick one category your customers often ask about. Turn your product knowledge into a few good questions. Everything else can wait.

Visual builder example with questions about use, tablet model and mounting
Your questions and routes, together in the BerryPath builder.

What do you need to start?

Your products Start with the products you want to recommend.

Use a feed or upload with stable product IDs, titles and product links. Add images, prices and the attributes your questions depend on, such as use case, fit or compatibility. Missing attributes cannot support reliable advice.

Prepare your product data
Your advice rules You decide what fits and what doesn't.

Connect each answer to a product attribute. Requirements exclude unsuitable products; preferences influence the ranking. Leave a no-preference answer neutral, and test both common choices and combinations with no suitable product.

Connect answers to product attributes
A place in your shop On your own page, in your own style.

Choose a category page for a broad selection or a product page for a fit check. Use the integration for your platform or the embed code, then check the experience on mobile. Your webshop keeps its checkout.

Place the Flow widget
See what works Follow answers, recommendations and product clicks.

Follow starts, advice views and product clicks. Orders appear only when conversion measurement is connected. Compare similar periods and keep assisted revenue separate from a proven increase in sales.

Understand usage and results
Read the B2B guided selling guide

Anything else
on your mind?

Not sure if this fits your product range? Share your webshop and we'll think it through with you.

Jelle Siderius Jelle Siderius Ask your question
Is guided selling the same as a quiz?
A quiz can be part of it, but serious guided selling also includes product data, matching rules, publishing, styling and analytics.
Do we need a developer?
You can build and edit flows in BerryPath. The webshop usually only needs a lightweight widget placement.
Which stores can use it?
Shopify, Magento, WooCommerce, Shopware and custom storefronts can all use the Flow widget.
Which product data do we need?
Start with product IDs, titles and links, then add images, prices and the attributes needed for your advice questions. Test whether those attributes distinguish suitable products before expanding the catalog.
How should we measure results?
Compare starts, advice views and product clicks over similar periods. Connect conversion measurement before interpreting orders. Assisted revenue shows orders linked to advice, not the additional revenue caused by the software.

Build your first guided
selling flow in minutes.

Start for free Try the demo

Start with one high-intent journey and learn what shoppers need before they buy, as Carclean and Scolio did.

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