Where: open your Advice flow → Analytics.
Use Analytics to see whether visitors reach advice and which questions or products need attention. Use Reports to compare multiple flows.
Free and paid
Free includes the overview, product clicks and basic traffic by source and device. Paid adds question and product details, placement performance, improvement points, advice quality, version and period comparisons, CSV export and conversion measurement. Compare plans.
Overview and periods
- Choose a period with real visits. One calendar month is selected by default; you can view up to two calendar months.
- Check how many sessions start, reach advice and click a product.
- Investigate the step where many visitors leave.
| Metric | Meaning |
|---|---|
| Sessions | Recorded visitor sessions in the selected period. |
| Advice views | Sessions that reached advice. |
| Click-through | Sessions with at least one product click. |
| CTR | The share of advice sessions with at least one product click. |
A session belongs to the period of its first recorded visit and counts once at each stage. Several product clicks in one session do not raise CTR above 100%.
Preview and the test link without analytics do not count. The live link with analytics and the Flow widget do. Session details are removed after two months. Paid period comparison uses available data from the preceding period; missing days are identified.
Questions, routes and products
With a paid plan, you can investigate where advice is less effective:
- Questions & routes: open a question to see answer distribution and drop-off. Then review common answer combinations.
- Products: see which products are shown, clicked and purchased. Search or sort to find a product. The table and export include up to the 500 most-clicked products.
- Traffic & placement: compare usage on different pages and review source and device.
For multiple-choice questions, answer percentages can together exceed 100%. An unanswered question counts as drop-off after 30 minutes without activity.
Filters apply to sessions and product details. The order revenue overview still covers all visitors in the selected period.
Advice quality and published versions
Advice quality shows whether recommendation requests returned products, no matching products or a loading failure. Contact-only results are excluded. Visits from before this measurement remain unclassified.
Compare published versions to see how completion and product clicks differ after a change. Consider visitor counts and traffic sources: this is a before-and-after comparison, not a controlled A/B test.
Open an improvement point for the recorded figures and the relevant question or matching rule.
Orders and revenue
Recording orders requires a paid plan, conversion measurement and an earlier product click that can be linked to the purchase.
| Metric | Meaning |
|---|---|
| Product value | Estimated value of purchased advice products, using the catalog price at conversion. |
| Order revenue | The full value of linked orders, including other products. |
| Average linked order value | Linked order revenue divided by linked orders. |
| Additional value | The ratio of advice products' catalog value to the remaining value of linked orders. |
Product value is not the actual paid amount per order line. These figures also do not measure a revenue increase compared with orders without advice.
Export and next steps
With a paid plan, use Export CSV to download the active section for the selected period and filters.
Choose one problem, change the question or matching, test and publish. Review the result after enough new visits. No figures? Check the period, available history and whether your live placement records analytics.
