Analytics shows how visitors use a published Advice flow. Live preview does not add analytics data.
Where to find this
- Reports: account-wide results.
- Advice flows -> Analytics: results for one flow.
- Settings -> Tracking: external GA4/GTM tracking.
- Place the Flow widget: conversion measurement.
What to watch
- Views: how often the Flow widget or live link is opened.
- Started: visitors who begin answering.
- Finished: visitors who reach recommendations.
- Click-through: visitors who click a recommended product.
- Conversions and revenue: assisted orders when conversion measurement matches a purchased Product ID. Switch between advised product revenue and full order revenue; advised products is the default.
- Pages: webshop pages where the Flow widget was used.
Analytics opens with the last 30 days. You can switch to 7 days or choose a custom period up to 30 days.
The Advice flow overview cards show lifetime Sessions, CTR and cumulative Revenue from purchased advised products. Detailed events are kept for up to 30 days; compact daily totals remain available for the lifetime metrics. Existing product revenue is included where enough detailed measurement data was still available when the cumulative total was introduced.
The Flow activity chart shows started runs, finished advice, product click-through and assisted conversions per day.
Improve from analytics
- Find steps with high drop-off.
- Check whether the question is too broad, too technical or too late.
- Review products with high impressions but low clicks.
- Adjust matching when recommended products do not fit the chosen answers.
- Publish one focused improvement at a time.
Use version history to compare results before and after larger changes.