Analytics shows how visitors use a published Advice flow. Live preview does not add analytics data.
Where to find this
- Reports: account-wide results.
- Advice flows -> Analytics: results for one flow.
- Settings -> Tracking: external GA4/GTM tracking.
- Place the Flow widget: conversion measurement.
What to watch
- Views: how often the Flow widget or live link is opened.
- Started: visitors who begin answering.
- Finished: visitors who reach recommendations.
- Click-through: visitors who click a recommended product.
- Conversions and revenue: assisted orders when conversion measurement matches a purchased Product ID.
- Pages: webshop pages where the Flow widget was used.
Use 7 days, 30 days or a custom period up to 30 days.
The Flow activity chart shows started runs, finished advice, product click-through and assisted conversions per day.
Improve from analytics
- Find steps with high drop-off.
- Check whether the question is too broad, too technical or too late.
- Review products with high impressions but low clicks.
- Adjust matching when recommended products do not fit the chosen answers.
- Publish one focused improvement at a time.
Use version history to compare results before and after larger changes.