Where: open your Advice flow → Settings → Tracking.
This requires a paid plan and is optional. You do not need Google for BerryPath Analytics. The Flow widget does not load Google scripts itself; your webshop must already have a working Google tag or Google Tag Manager setup.
1. Enable external tracking
- Enable Send events to GA4/GTM.
- Keep the event name
advice_flow_interactionunless your team needs another name. - Choose the destination as described below.
- Save and publish the Advice flow.
| Your webshop uses | Destination |
|---|---|
| A Google tag sending directly to GA4 | Auto or Google tag only |
| GTM, where you want your own tag to respond | dataLayer only |
Auto uses the Google tag when available, otherwise the dataLayer. Explicitly choose dataLayer when you want GTM to handle the events. Using both destinations can count events twice if GTM forwards the same interactions.
2. Forward the event through GTM
Using only a direct Google tag? Continue to the check below.
For GTM, your analytics administrator creates a Custom Event trigger for advice_flow_interaction and connects it to a Google Analytics: GA4 Event tag. Use the same event name and your existing GA4 configuration. Add Data Layer Variables for the parameters you want to forward.
Start with flow_event_type and flow_name. Google's guide to GA4 events in GTM explains how to configure, test and publish the tag.
3. Check the data
Open the actual webshop page using GTM Preview/Tag Assistant or a configured GA4 DebugView. Start the Flow widget, reach a result and click a product.
| Parameter | Example or meaning |
|---|---|
flow_event_type |
flow_start, flow_complete or product_click |
flow_name |
Advice flow name |
flow_step_label |
Question or result |
flow_answer_label |
Selected answer |
flow_product_id |
Product ID for a product interaction |
Check that each event is forwarded once. Then publish your GTM changes. Preview inside the app is not the place to test this webshop measurement.
Want to group GA4 reports by these parameters? Create event-scoped custom dimensions for the fields you need.
No events? Check that the tracking change is published, the Google setup is loaded on this page and the webshop's measurement settings allow events to be sent.
For revenue inside BerryPath, also set up conversion measurement.
