GA4 and GTM tracking

External tracking is off by default. Turn it on only when your webshop already uses Google Analytics 4 or Google Tag Manager.

The Flow widget does not load Google scripts. It sends events to the existing Google setup on the webshop page.

Where to configure this

• Flow settings: Advice flows -> open a flow -> Settings -> Tracking.
• Google Tag Manager setup: your webshop's GTM workspace.
• GA4 reports: your Google Analytics account.

How to enable tracking

1. Open the Advice flow.
2. Go to Settings -> Tracking.
3. Enable Send events to GA4/GTM.
4. Keep the default event name advice_flow_interaction, or enter your own GA4-safe name.
5. Choose Auto unless your team needs dataLayer-only or Google-tag-only tracking.
6. Publish the flow.

Useful parameters

• flow_event_type: what happened, such as start, answer, result or product click.
• flow_name: the Advice flow name.
• flow_source: Flow widget or live link.
• flow_embed_type: inline, pop-up or sidebar.
• flow_step_label: current question or result.
• flow_answer_label: selected answer.
• flow_is_finish: visitor reached recommendations.
• flow_is_click_through: visitor clicked a recommended product.
• flow_product_id: clicked or shown product.

Start reports with event type, finish and click-through. Add more parameters only when you need them.

Test

Use Google Tag Manager Preview mode or GA4 DebugView after publishing. Click through the published Flow widget, not the builder or styling preview.