See where shoppers continue and where they
stop

Use recorded visits, answers and product clicks to improve your advice. Compare flows and connect order measurement when you also want to inspect purchases.

What you can do

Follow the advice journey

See starts, completed advice and product clicks for a selected period. Available history and detail depend on your plan.

Find the question behind drop-off

Inspect question and route statistics to find where visitors leave. Use the figures to choose one question or route to improve.

Compare flows and versions

Use reports to compare Advice flows and inspect performance after publishing a new version. Account for traffic differences and visitor counts.

Inspect linked orders

Orders and revenue require additional conversion measurement and a product click that can be linked to the purchase. These figures do not by themselves prove a revenue increase.

Improve one difficult question

Suppose a shoe finder has many starts but visitors often leave at the fit question. Use the recorded route as a practical starting point.

Choose a period and inspect the route Check visitor counts, completion and drop-off at the fit question. Read the question as a shopper would.
Make one focused improvement Explain fit in plain language, test the draft and publish it. Keep the other questions stable so the comparison remains useful.
Compare after new visits Compare completion and product clicks once enough new visits are recorded. A before-and-after comparison is not a controlled A/B test.