BerryPath
Carclean helps shoppers choose from a broad assortment for washing, protecting and finishing cars. With BerryPath, product advice becomes a short online route that feels closer to a showroom conversation than a filter.
A short flow turns the shopper's situation into clear product advice.
The questions follow the way Carclean advises in the showroom: first the car and goal, then the surface, condition and preferred effort. Each answer can steer the next question, so visitors only see choices that matter for their situation.
Matching uses the product data behind the assortment: attributes such as surface, finish, protection level, application method and use case filter the catalog first. Rules and weights then rank the remaining products, so the result feels like advice instead of a technical checklist.
Recommendations turn the match score into a clear product route: the best fit is shown first, with relevant alternatives when another budget, finish or application preference makes sense. Visitors see why a product fits and can continue to the webshop with more confidence.
The flow uses Carclean's colors, typography and card styling, with the same calm spacing in the preview and embedded widget. That makes the advice feel like a natural part of the webshop, not a separate tool.
In the showroom, we start with the question and the goal. The flow brings that Carclean advice online.
Turn a real use case like Carclean.com into a guided product route, with questions, product data and recommendations that help visitors choose faster.