All cases
Showroom advice for every online visitor
Carclean sells specialist products for washing, protecting and detailing cars. In the showroom, the team naturally asks the right follow-up questions. Online, that personal guidance was harder to provide, while visitors often arrive with a goal rather than a product name.
Case context for Carclean.com
The short version of the buying situation, assortment and goal before the detailed story.
Personal advice was hard to scale online
Car care is specific. The right choice depends on paint, coating, contamination, experience, tools and the result someone wants to achieve. Without help, the difference between products is not always obvious.
In the showroom and through customer service, Carclean can solve that quickly by asking the right questions. Online, that context often disappeared. Visitors had to compare products themselves, hesitated longer or still ended up with the team.
The question was not just how to show more products, but how to make Carclean's expertise available earlier in the journey, so visitors can help themselves and the team has less pressure.
51%
Click-through to a recommended product
25%
Higher order value on advised orders
The showroom translated into digital advice
Together with Carclean, the way they advise customers was reduced to a short, human route.
- Ask like a specialist Start with the job, the surface and the goal.
- Let product data help Attributes and rules translate expertise into a match.
- Help before contact is needed Visitors get direction without reaching out first.
Showroom questions as a flow
Recurring questions from the showroom and customer service were turned into a short route. It starts with the question and the goal, then moves into details such as surface, car condition and preferred effort.
Product knowledge in the matching
Behind the scenes, the flow uses product data such as surface, finish, protection level, application method and use case. That lets Carclean make the same expert trade-offs online, without asking visitors to understand every specification.
Advice that leads back to the shop
The result is not a loose product list, but a clear product route. The best fit appears first, with explanation and relevant add-ons, so visitors can continue independently without contacting the team first.
Styled like Carclean
The flow uses Carclean's colors, typography and card styling, so the guidance feels like part of the webshop. Visitors stay in the same environment while they move from question to suitable product.
The Carclean.com flow in action
Explore a few recent pages where the Flow widget helps shoppers choose faster.
In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51%
Click-through to a recommended product
25%
Higher order value on advised orders
