Connect guided selling to your shop.

Add guided selling, product finders and product advice to your current platform without rebuilding your store.

What teams check
before launch.

Use BerryPath when the webshop can stay as it is, but the buying journey needs clearer product advice, page context and measurable behavior.

  • Placement by intent

    Place a Flow widget on category, product, landing or advice pages where visitors compare options and need a next step.

  • Product context included

    Pass product or category context when it helps the advice start from the page the shopper is already viewing.

  • Measure the journey

    Track starts, answers, result clicks and assisted conversions so the flow can be improved after launch.

Fast to add,
easy to control.

Your team controls the questions, styling and recommendations in BerryPath. Your webshop loads one async JavaScript widget that renders in Shadow DOM instead of an iframe.

  1. 1 Place the widget Add the lightweight JavaScript snippet or theme block where visitors need guidance.
  2. 2 Match your brand Use your colors, spacing and copy so the flow feels native to the store.
  3. 3 Improve with data Use answers and results to refine questions and discover what shoppers need.
snippet
<!-- Paste in your product or category page -->
<!-- Product pages: pass the current product ID. Remove that line on category pages. -->
<button type="button"
        data-berrypath-flow="YOUR_FLOW_TOKEN"
        data-berrypath-type="popup"
        data-berrypath-product-id="YOUR_PRODUCT_ID"
        data-berrypath-locale="en">
  Start guide
</button>

<script async
        src="https://www.berrypath.eu/embed/berrypath.js"></script>

No standard platform? Still supported.

If your store is headless, custom-built or running through another CMS, the JavaScript Flow widget can still be embedded cleanly without an iframe.

  • Works with product pages

    Use the widget on PDPs, category pages, landing pages or advice hubs.

  • No platform credentials

    You do not need to store external platform credentials in BerryPath to embed a flow.

  • Support for rollout

    Start with one high-impact journey and expand once the flow proves its value.

~5 min setup Drop one snippet, the widget loads on first render.
No webshop access We never touch your products, orders or customer data.
Async JavaScript Loads after the page paints and renders in Shadow DOM, not an iframe.
Hourly sync Catalogs stay fresh through automatic feed or shop connection.

Build your first flow in minutes.

Start for free ยท 1 advice flow and 2,500 products