Visual flow builder
Build questions, routes and answer logic in the visual editor, then publish the finished advice flow as a widget.
Guided selling features.
Build advice flows, connect product data and improve results from one calm workspace.
Guide customers to the right product.
Customers answer a few clear questions and immediately see a focused shortlist that fits their needs. Each recommendation explains why it matches, so choosing feels easier and they can continue with confidence.
- Simple questions that make choosing easier.
- A focused shortlist ranked by fit.
- Helpful reasons that explain every recommendation.
Guided selling in your shop
AI Flow Assistant
Build a complete flow with AI in minutes.
Tell the AI Flow Assistant what you sell and where customers need help choosing. Go from a short prompt to a complete flow in minutes, ready for you to review and refine.
- Start with your product category and buying situation.
- Generate questions, answers, branches and matching suggestions.
- Review the complete flow and fine-tune it before publishing.
Build flows visually.
Drag questions onto the canvas, branch answers, and watch the path each shopper takes, all before you publish. No code, no diagram tools, no hand-off.
- Branch logic with conditions on every answer.
- Live preview while you build, no compile, no refresh.
- Reusable question blocks across every flow.
Flow Builder
Advice to cart, last 12 weeks
+28.4%
1842
guided checkouts, +28.4% vs previous window
Numbers behind every advice.
See where shoppers drop off, which answers lead to conversion, and which products keep winning the recommendation.
Funnel per question
View and click events
Add-to-cart attribution
Top winning products
On-brand, without a designer.
Pick a brand color, set the corner radius, and the Flow widget matches your shop. Shadow DOM keeps the widget isolated while your styling stays in control.
- Color, font, spacing and copy controls.
- Live preview before you publish.
- Tokens stay in BerryPath; no code in the webshop.
Styling & Branding
Explore common buying journeys.
Use these pages to match the words shoppers and ecommerce teams use when they look for product advice.
AI Flow Assistant
Chat with AI to draft questions, answer options and a first flow faster.
Product data
Import CSV, XML or JSON feeds, map fields and use catalog values as answers.
Smart matching
Use filters, answer rules and boosts to rank products from the connected dataset.
AI translations
Translate flow content for multiple languages, so one advice flow can serve more markets.
Conversion analytics
Track views, starts, completions, drop-offs, product clicks and assisted conversions.
Teams
Invite teammates and manage owner or member access from one shared workspace.