BerryPath

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Create an online choice helper

Make product expertise available online as a short, useful advice flow.

Start for free Try the demo
Trusted by ecommerce teams
Start for free ยท 1 advice flow and 2,500 products
Guided selling in your shop
Flow builder
AI Flow Assistant
Data & matching
Styling & branding
Rather click around yourself?
Integrates with your platform
Magento Shopware Shopify WooCommerce Lightspeed PrestaShop
View all integrations

More sales. Happier customers.

Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.

30%+ Potential conversion lift
20%+ Higher average order value
70% Better product discovery

Online choice helper

Build a choice helper shoppers can actually use

Use BerryPath to create questions, branches and recommendation logic for the decisions visitors normally need help with.

Advice should not depend on someone being available

Support and sales teams answer the same choice questions again and again. An online choice helper makes that guidance available at the buying moment.

How to create an online choice helper

01 Write down the decision Start with the product choice that causes the most hesitation, returns or support questions.
02 Turn expertise into questions Ask about use case, preferences and constraints in plain language.
03 Publish and improve Add the Flow widget to your webshop and refine the flow with real answer data.

What your choice helper can include

Branching questions

Only ask follow-up questions when they help the recommendation.

Product matching

Connect answers to product data and recommendation rules.

Webshop placement

Place the advice on categories, product pages, landing pages or guides.

Loved by ecommerce teams.

Reviews from teams running guided selling with BerryPath.

Google Perfectly rated with 5/5
Intuitive and flexible

Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!

Remco Duijzers Scolio
A huge upgrade
We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving. Show more Show less

We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving.

Barro De Reus Carclean
More sales, fewer returns

I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.

Alex Siderius Webaware
In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51% click-through to recommended products +25% higher order value on advised orders
Barro de Reus from Carclean.com. Barro de Reus Carclean.com

Related solutions

Guided selling software Ask the right questions, match answers to product data and guide shoppers to a clear choice. Product finder software Build product finders and product selectors for categories, campaigns and high-consideration products. Product advice tool Turn product expertise into a short path from shopper needs to matching recommendations. Choice helper software for webshops Help visitors choose when filters and comparison tables are not enough. Shopify product quiz Add guided questions to Shopify pages and turn answers into product recommendations.

One widget, every storefront.

BerryPath does not need a heavy platform migration or iframe embed. Add the Flow widget with a lightweight JavaScript snippet, theme block, plugin or tag manager setup and keep your existing checkout.

Magento Magento 2 module

Use the plug and play Magento module to place Flow widgets on category pages, product pages and CMS content.
Shopware Shopware 6 plugin

Use the Shopware plugin to place Flow widgets on homepage, category and product detail pages.
Shopify Theme block or script

Place the Flow widget in a theme section, product page or campaign page and guide shoppers before they hesitate.
WooCommerce WooCommerce plugin

Use the WooCommerce plugin to add Flow widgets to product pages, product categories and WordPress content.
Lightspeed Theme or script

Place the Flow widget in your Lightspeed storefront and guide shoppers from category pages, product pages or advice content.
PrestaShop Theme or script

Place the Flow widget in your PrestaShop storefront and guide shoppers from categories, product pages or CMS advice content.

Create your online choice helper

Can we create a simple version first?
Yes. A short first version is often better than waiting for a perfect flow.
Can it be used for services or bundles?
Yes. The same structure works for products, bundles, packages and advice journeys.
Can we edit it without a developer?
Yes. The flow content and styling can be managed in BerryPath.

Create your online choice helper in minutes.

Start with one decision and turn it into a clear path shoppers can follow.

Start for free Try the demo