They know what they need.
Not which product fits.
A practical product advice tool for your webshop
Use BerryPath to ask the questions your sales team would ask, connect the answers to product data and show shoppers a recommendation they can trust.
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Start with a buying moment
Choose a category, product page or campaign where visitors need guidance before they can choose.
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Capture the deciding factors
Ask about use case, preferences, budget, constraints and anything else that changes the recommendation.
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Recommend and learn
Show matching products, send shoppers back to your store and use analytics to improve the advice.
“Which plant suits a room with little daylight?”
This demo asks about the room, the light and plant care. Try it and see how your answers change the recommendations.
Start small. Learn
from real visitors.
Pick one category your customers often ask about. Turn your product knowledge into a few good questions. Everything else can wait.
What do you need to start?
Your products Start with the products you want to recommend.
Use a feed or upload with stable product IDs, titles and product links. Add images, prices and the attributes your questions depend on, such as use case, fit or compatibility. Missing attributes cannot support reliable advice.
Prepare your product dataYour advice rules You decide what fits and what doesn't.
Connect each answer to a product attribute. Requirements exclude unsuitable products; preferences influence the ranking. Leave a no-preference answer neutral, and test both common choices and combinations with no suitable product.
Connect answers to product attributesA place in your shop On your own page, in your own style.
Choose a category page for a broad selection or a product page for a fit check. Use the integration for your platform or the embed code, then check the experience on mobile. Your webshop keeps its checkout.
Place the Flow widgetSee what works Follow answers, recommendations and product clicks.
Follow starts, advice views and product clicks. Orders appear only when conversion measurement is connected. Compare similar periods and keep assisted revenue separate from a proven increase in sales.
Understand usage and results Anything else
on your mind?
Not sure if this fits your product range? Share your webshop and we'll think it through with you.
Jelle Siderius
Ask your question
