Product advice tool for webshops

Give shoppers clear product advice before they get lost in filters, variants or specifications.

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Trusted by ecommerce teams

Start for free · 1 advice flow and 2,500 products

Rather click around yourself?

Integrates with your platform

Magento Shopware Shopify WooCommerce Lightspeed PrestaShop

View all integrations

More sales. Happier customers.

Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.

30%+ Potential conversion lift

20%+ Higher average order value

70% Better product discovery

Product advice tool

A practical product advice tool for your webshop

Use BerryPath to ask the questions your sales team would ask, connect the answers to product data and show shoppers a recommendation they can trust.

Shoppers often know the problem, not the product

When visitors are unsure about fit, use case or compatibility, more product cards rarely help. A product advice tool translates that uncertainty into a useful shortlist.

How product advice works

01 Start with a buying moment Choose a category, product page or campaign where visitors need guidance before they can choose.

02 Capture the deciding factors Ask about use case, preferences, budget, constraints and anything else that changes the recommendation.

03 Recommend and learn Show matching products, send shoppers back to your store and use analytics to improve the advice.

Where a product advice tool helps

Complex categories

Guide visitors through products with many specs, variants or compatibility rules.

Pre-sale support

Answer repeated choice questions before they become chat or email tickets.

Campaign pages

Make seasonal or themed landing pages more useful with interactive advice.

Loved by ecommerce teams.

Reviews from teams running guided selling with BerryPath.

Perfectly rated with 5/5

Intuitive and flexible

Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!

Remco Duijzers Scolio

A huge upgrade

We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving. Show more Show less

Barro De Reus Carclean

More sales, fewer returns

I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.

Alex Siderius Webaware

In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.

51% click-through to recommended products +25% higher order value on advised orders

Barro de Reus Carclean.com

One widget, every storefront.

BerryPath does not need a heavy platform migration or iframe embed. Add the Flow widget with a lightweight JavaScript snippet, theme block, plugin or tag manager setup and keep your existing checkout.

Magento Magento 2 module

Use the plug and play Magento module to place Flow widgets on category pages, product pages and CMS content.

Shopware Shopware 6 plugin

Use the Shopware plugin to place Flow widgets on homepage, category and product detail pages.

Shopify Theme block or script

Place the Flow widget in a theme section, product page or campaign page and guide shoppers before they hesitate.

WooCommerce WooCommerce plugin

Use the WooCommerce plugin to add Flow widgets to product pages, product categories and WordPress content.

Lightspeed Theme or script

Place the Flow widget in your Lightspeed storefront and guide shoppers from category pages, product pages or advice content.

PrestaShop Theme or script

Place the Flow widget in your PrestaShop storefront and guide shoppers from categories, product pages or CMS advice content.

Add product advice to your webshop

Is this only for large catalogs?

No. It also works for smaller catalogs where shoppers need help comparing use cases or variants.

Can we start without perfect product data?

Yes. Start with a focused category and improve the product data as the flow proves value.

Can the advice match our brand?

Yes. The Flow widget can be styled and written so it feels native to your webshop.

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