How Carclean.com achieves 33.5% higher order value with 18 advice flows. Read the story
BerryPath

Product finder
software

Turn shopper needs, product selector questions and product data into clear recommendations for category pages, product pages and campaigns.

Start for free · 1 advice flow and 2,500 products
Rather click around yourself?

They know what they need.
Not which product fits.

What is product finder or product selector software?

Product finder software helps visitors move from need to product choice. The shopper answers a few questions, the software matches those answers to product data and shows a short list with context. A product selector does the same for categories where specs, size, compatibility or use case decide the right fit.

  1. Build the questions

    Ask about use case, preferences, budget, fit or technical requirements.

  2. Connect product data

    Use feed or upload data so recommendations stay tied to your real catalog.

  3. Show clear matches

    Present the best product and useful alternatives, then route shoppers back to your store.

guided selling software for ecommerce
A houseplant in a quiet corner of a living room

“Which plant suits a room with little daylight?”

Start with your customer's situation.

This demo asks about the room, the light and plant care. Try it and see how your answers change the recommendations.

In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51% click-through to recommended products +33.5% higher order value on advised orders
Barro de Reus from Carclean.com. Barro de Reus Carclean.com

Start small. Learn
from real visitors.

Pick one category your customers often ask about. Turn your product knowledge into a few good questions. Everything else can wait.

Visual builder example with questions about use, tablet model and mounting
Your questions and routes, together in the BerryPath builder.

What do you need to start?

Your products Start with the products you want to recommend.

Use a feed or upload with stable product IDs, titles and product links. Add images, prices and the attributes your questions depend on, such as use case, fit or compatibility. Missing attributes cannot support reliable advice.

Prepare your product data
Your advice rules You decide what fits and what doesn't.

Connect each answer to a product attribute. Requirements exclude unsuitable products; preferences influence the ranking. Leave a no-preference answer neutral, and test both common choices and combinations with no suitable product.

Connect answers to product attributes
A place in your shop On your own page, in your own style.

Choose a category page for a broad selection or a product page for a fit check. Use the integration for your platform or the embed code, then check the experience on mobile. Your webshop keeps its checkout.

Place the Flow widget
See what works Follow answers, recommendations and product clicks.

Follow starts, advice views and product clicks. Orders appear only when conversion measurement is connected. Compare similar periods and keep assisted revenue separate from a proven increase in sales.

Understand usage and results
Compare B2B guided selling and CPQ

Anything else
on your mind?

Not sure if this fits your product range? Share your webshop and we'll think it through with you.

Jelle Siderius Jelle Siderius Ask your question
Can we use our own product data?
Yes. Product data can be connected through feeds or uploads and used for matching.
Can the product finder match our brand?
Yes. You can style the Flow widget so it feels like part of your webshop.
Can we make more than one product finder?
Yes. You can build separate flows for categories, campaigns, languages or customer segments.
Is a product selector the same as a filter?
No. Filters let shoppers choose specs they already know; a product selector asks plain-language questions and turns the answers into matching specs, rules and products.

Create a product finder for
your webshop in minutes.

Start with one category where shoppers need guidance before they can buy with confidence.

Berry, the BerryPath mascot