Product selector vs filters
Filters work when shoppers already know which specifications matter. A product selector translates everyday needs into those specifications.
Product finder software
Turn shopper needs, product selector questions and product data into clear recommendations for category pages, product pages and campaigns.
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Guided selling in your shop
Flow builder
AI Flow Assistant
Data & matching
Styling & branding
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Integrates with your platform
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More sales. Happier customers.
Guide shoppers from doubt to the right product with short advice flows that fit into your existing webshop.
30%+
Potential conversion lift
20%+
Higher average order value
70%
Better product discovery
Quick answer
What is product finder or product selector software?
Product finder software helps visitors move from need to product choice. The shopper answers a few questions, the software matches those answers to product data and shows a short list with context. A product selector does the same for categories where specs, size, compatibility or use case decide the right fit.
Product finder, product selector or filter?
Use a product finder when shoppers can describe their situation, but do not know which specifications matter. The strongest product selectors keep questions simple and let product data, matching rules and analytics do the heavy lifting.
Technical product selection
Selection tools are useful for technical, fit-based or high-consideration categories where the wrong choice creates hesitation or returns.
Product data and matching
Answers should connect to structured fields such as use case, compatibility, size, budget, stock or material.
Placement in the journey
Place the selector on category pages, advice pages, product pages or campaigns where visitors need help moving forward.
Product finder use cases
Category selectors
Help visitors narrow a broad category by use case, situation and budget.
Size and fit advisors
Turn sizing or compatibility questions into a clear product recommendation.
Technical product selectors
Guide shoppers through specs without making them read every data sheet.
Loved by ecommerce teams.
Reviews from teams running guided selling with BerryPath.
Perfectly rated with 5/5
Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!
I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.
One widget, every storefront.
BerryPath does not need a heavy platform migration or iframe embed. Add the Flow widget with a lightweight JavaScript snippet, theme block, plugin or tag manager setup and keep your existing checkout.
Magento
Magento 2 module
Use the plug and play Magento module to place Flow widgets on category pages, product pages and CMS content.
Shopware
Shopware 6 plugin
Use the Shopware plugin to place Flow widgets on homepage, category and product detail pages.
Shopify
Theme block or script
Place the Flow widget in a theme section, product page or campaign page and guide shoppers before they hesitate.
WooCommerce
WooCommerce plugin
Use the WooCommerce plugin to add Flow widgets to product pages, product categories and WordPress content.
Lightspeed
Theme or script
Place the Flow widget in your Lightspeed storefront and guide shoppers from category pages, product pages or advice content.
PrestaShop
Theme or script
Place the Flow widget in your PrestaShop storefront and guide shoppers from categories, product pages or CMS advice content.
Create a product finder for your webshop
Can we use our own product data?
Yes. Product data can be connected through feeds or uploads and used for matching.
Can the product finder match our brand?
Yes. You can style the Flow widget so it feels like part of your webshop.
Can we make more than one product finder?
Yes. You can build separate flows for categories, campaigns, languages or customer segments.
Is a product selector the same as a filter?
No. Filters let shoppers choose specs they already know; a product selector asks plain-language questions and turns the answers into matching specs, rules and products.