Guided selling articles about Data
Practical articles on helping shoppers choose, from the first question to a clear product recommendation.
What is zero-party data and how to collect it with a product finder
Zero-party data is information customers share on purpose. Explore examples, how it differs from first-party data, and ways product finders collect it.
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Product data for better product matching and advice
Clear product data makes matching easier to trust. See which attributes, tags, stock fields and rules help teams create better recommendations.
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