Blog

July 6, 2026 · ± 6 min read Choice overload: why too many options reduce ecommerce conversions Choice overload makes shoppers hesitate, postpone and abandon. The psychology behind it, why filters alone do not fix it, and what actually works. Optimization Read article June 26, 2026 · ± 5 min read 9 product page tips that actually lift conversion 9 practical product page tips for more conversion. Small, cheap changes around the buy button, price and social proof that work in the real world. Optimization Read article June 18, 2026 · ± 4 min read Where to place a product finder in your webshop A product finder works best where shoppers hesitate. Use this placement guide for category pages, product pages, landing pages and support routes. Optimization Product advice Read article June 11, 2026 · ± 3 min read Guided selling and SEO: help visitors after the click Guided selling does not replace SEO. It helps convert the visitors SEO brings in by answering product-choice questions on the page. Guided selling Optimization Read article May 28, 2026 · ± 3 min read Why product filters fall short for real product advice Filters are useful when shoppers know what to choose. Product advice helps when they know the problem, but not the right specification. Optimization Read article April 23, 2026 · ± 5 min read How to optimize a product advisor after launch A practical checklist for improving a product advisor with drop-off data, recommendation quality, product clicks and shopper feedback. Optimization Product advice Read article