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June 28, 2026 · ± 8 min read What is zero-party data and how to collect it with a product finder Zero-party data is information customers share on purpose. Learn what it is, how it differs from first-party data, examples, and how to collect it with a product finder. Data Product advice Read article June 23, 2026 · ± 3 min read How we implemented BerryPath in Scolio's Hyvä webshop in 30 minutes How we implemented BerryPath with our Magento Hyvä module for Scolio: the Flow widget was technically live in the webshop within 30 minutes. Platforms Product advice Read article June 18, 2026 · ± 4 min read Where to place a product finder in your webshop A product finder works best where shoppers hesitate. Use this placement guide for category pages, product pages, landing pages and support routes. Optimization Product advice Read article May 7, 2026 · ± 8 min read How to build a product advisor for your webshop Learn how to build a product advisor for your webshop, from shopper questions and product data to matching, publishing and ongoing improvement. Product advice Read article April 23, 2026 · ± 5 min read How to optimize a product advisor after launch A practical checklist for improving a product advisor with drop-off data, recommendation quality, product clicks and shopper feedback. Optimization Product advice Read article March 26, 2026 · ± 8 min read Product advice on product pages: reduce doubt on PDPs Product advice on product pages helps ecommerce shoppers check whether an item fits, compare better alternatives and buy with more confidence. Product advice Read article March 19, 2026 · ± 7 min read Product quiz vs product advisor: what should your ecommerce store use? A marketing quiz, product quiz, choice helper and product advisor may look similar, but they solve different ecommerce problems. Comparison Product advice Read article