BerryPath vs Qonfi: which guided selling tool fits your webshop?

Written by Jelle Siderius Founder

April 16, 2026 · 6 min read

Guided selling helps shoppers move from doubt to the right product. Instead of asking visitors to compare every filter, specification and variant themselves, a product finder asks a few clear questions and turns the answers into a recommendation.

BerryPath and Qonfi both help webshops build product finders and advice flows. The difference is mostly in positioning, starting cost, ecommerce focus and how quickly smaller or mid-sized teams can start.

This comparison is written for ecommerce teams that are considering Qonfi and want to know whether BerryPath is also worth a look.

Quick comparison

The short version: Qonfi is the more established player. BerryPath is built for ecommerce teams that want a guided selling setup that is easier to start with, especially for Magento, Hyva, Shopware, WooCommerce and Shopify stores.

Why compare BerryPath with Qonfi?

Qonfi is a known guided selling platform with a longer track record. For larger organizations, that history can matter. There are more public references and more visible enterprise experience.

BerryPath takes a different angle. It is designed for webshops that want to launch product advice quickly, keep the setup manageable and avoid enterprise-level complexity when they do not need it.

That makes the comparison useful when your team wants:

• a product finder that can go live quickly;
• advice on category pages and product pages;
• matching with product data, answer rules, weights and boosts;
• analytics to improve drop-off, results and click-through;
• styling that really fits your webshop;
• a Magento or Hyva-friendly implementation;
• multiple languages or storefronts without rebuilding every flow;
• clear pricing from the start;
• and a tool that marketers or ecommerce managers can maintain themselves.

Starting guided selling without an enterprise budget

Guided selling can improve the buying journey, but cost is often the first barrier. If the tool only makes sense at enterprise budget level, many useful product advice projects never start.

BerryPath starts at €31 p/m. That makes it easier to test a first product finder, learn from shopper behavior and expand once the flow proves value.

This matters for smaller and mid-sized webshops. You do not need to start with a large implementation project. You can begin with one product group, one advice flow and one clear goal: help visitors choose with more confidence.

Price example: 1 or 5 flows with 2 extra languages

Based on the Qonfi pricing calculator configured with flows and extra languages, the difference looks like this:

With BerryPath, extra languages and multi-locale storefronts are included. In the Qonfi calculator, 2 extra languages add €59.99 p/m as a separate line item. Product Check for product pages is still an additional paid add-on.

Core functionality: what your team uses every day

The most important differences are not only platform logos. In practice, you want to know how easy it is to build a flow, how product data is used and how much control you have over recommendations.

BerryPath is built around three core areas:

• Product data & matching: use product fields, filters, weights and boosts to rank recommendations logically.
• Styling & placement: make the Flow widget fit your brand and place it on category pages, product pages or advice pages.
• Analytics & optimization: see where shoppers drop off, which results they view and where click-through happens.

Qonfi also offers many of these building blocks, such as weights, product boosting, analytics, custom CSS and multiple layouts. The difference is mainly what is included in the plan and which parts show up as paid add-ons, such as Product Check and extra languages.

Product advice on category pages and product pages

Many product finders start on category pages. That is useful when shoppers are still exploring a broad product group. They may know they need a cleaner, supplement, filter, plant, tool or skincare product, but not which one.

Product pages are different. The shopper is already looking at one item and wants confirmation:

• Is this the right product for me?
• Does it fit my situation?
• Is there a better alternative?
• Do I need an add-on or bundle?

BerryPath supports product advice on category pages and product pages in every plan. That means you can use the same guided selling logic before browsing, during comparison and at the final moment of doubt.

Qonfi supports product page advice through Product Check, which is positioned as an additional paid option. If you compare options, check the package and configuration so you know exactly what is included.

Magento and Hyva focus

BerryPath is built by ecommerce developers with practical Magento and Shopware experience. That matters when the guided selling widget has to fit into a real storefront, not just a standalone demo page.

For Magento teams, BerryPath focuses on:

• Magento 2 integration;
• Hyva support;
• product finder placement on category pages;
• product advice on product pages;
• and storefront setups with multiple locales.

If your team runs Magento with Hyva, this is one of the clearest reasons to compare BerryPath with Qonfi.

Recommendations that feel part of the webshop

A guided selling result should not feel detached from the store. Shoppers need to trust the recommendation and understand why it fits.

BerryPath can show product recommendations with clear product cards, reasoning and review stars. Review stars help recommendations feel familiar because shoppers already use them when evaluating products in the rest of the webshop.

This is especially useful when a shopper is close to buying. The advice flow gives the recommendation; the review signal adds confidence.

Multiple languages and storefronts

International webshops often have the same product logic across countries, but different storefronts, URLs and languages. Rebuilding every product finder per country creates maintenance work.

BerryPath is designed so teams can manage one advice flow and use it across multiple storefronts and languages. The goal is simple: keep the decision logic consistent while making the experience feel local.

That matters when you sell the same product range in several markets. The flow can stay recognizable, while labels, questions and storefront placement match the country.

Where Qonfi is strong

A fair comparison should also mention where Qonfi has an advantage.

Qonfi has been around longer and has a stronger public track record. If your organization mainly wants a more established guided selling vendor with more visible references, Qonfi may be a logical option to evaluate.

That can be relevant for larger organizations with heavier procurement, more stakeholders or a preference for vendors with a longer enterprise history.

When BerryPath is the better fit

BerryPath is often a good fit when:

• you use Magento, Hyva, Shopware, WooCommerce or Shopify;
• you want to start guided selling without a large first project;
• product page advice is important;
• you need multiple languages or storefronts;
• your team wants to manage flows visually;
• you want review stars and familiar product cards in recommendations;
• and you prefer clear pricing from the start.

If you are considering Qonfi, BerryPath is worth comparing when your main goal is to launch product advice quickly and keep the workflow practical for the ecommerce team.

Conclusion

BerryPath and Qonfi both help webshops guide shoppers to better product choices. Qonfi has the benefit of a longer history and a larger public footprint.

BerryPath stands out with a lower starting price, Magento and Hyva focus, product advice on category pages and product pages in every plan, review stars in recommendations and a setup that is built for practical ecommerce teams.

Want to see how it works? Try the live demo, read more about product advice on product pages, or start a 14-day trial.